Samsung 55" Flagship 4K HDR Smart QLED TV

Quantum HDR 2000 powered by HDR10+ Never miss what’s happening in the dark shadows of a horror movie, or the bright sun-filled scenes of the latest sci-fi. Thanks to leading brightness, exceptional contrast and with every frame optimised to perfection, the picture you see is as detailed as it is in the real world. Anti-Reflection Screen Don’t let the brightness of the sun interrupt the midday match, or lamp reflections ruin your evening movie, with our critically acclaimed Anti-Reflection Screen. With no distractions from reflecting light from any seat in the house, lose yourself in the latest blockbuster. Object Tracking Sound (OTS) Discover a totally new audio experience with Object Tracking Sound. With eight speakers built in to the TV at different points, the audio travels around the screen, matching the action. You’ll soon be pulled into every moment – and all without a soundbar. Direct Full Array With stunning contrast across the whole screen, you can see the fine detail in bright whites, intense blacks and all colours. Boundless Design See the picture – not the TV – with a near bezel-less design that leaves you with only the beautiful picture to enjoy. Designed and crafted to look perfect from any angle, experience minimalistic style with a stunning clean back and no messy cables. Adaptive Sound + and Active Voice Amplifier (AVA) Thanks to AI sound, you can listen to everything on your QLED TV like never before. It adjusts the audio depending on what you’re watching. So you’ll feel as if you’re in the stadium, or hear the action from that movie closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room.