Samsung 55" 4K Ultra HD Smart HDR QLED TV

Experience incredible picture detail with vibrant colour and brightness (HDR) that does not fade over time. Genuine cinematic colour made from over a billion shades. Discover bold contrast and accurate colour. Relax with a TV that adapts to give you the very best 4K picture and targeted sound. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.* A TV designed and crafted to look perfect from any angle.

Quantum HDR powered by HDR10+ - Experience incredible picture detail as the film makers intended with Samsung HDR TV. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

100% Colour Volume* (2020) Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time. *100% colour volume measured to DCI-P3 standard, certified by VDE.

Dual LED - Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colours in fine detail.

Adaptive Sound (2020) Depending on what type of show or movie you are watching, your [Series] TV analyse and optimise the sound in every scene to deliver perfect audio.

Crystal Processor 4K - Relax with an upscaling TV that adapts to give you the very best 4K picture and targeted sound.

Boundless Design (3-sided) - A TV designed and crafted to look perfect from any angle. Experience minimalistic style with a stunning clean back, no messy cables*,  and a near bezel-less TV design that only leaves you to enjoy the beautiful picture.  

Smart TV powered by TIZEN - Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love. And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.

*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.

**Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

***Easy Set-up powered by SmartThings mobile application.

****Available with TU8500 and above. Only supports Android OS based smartphone. Multiple Voice Assistants | Bixby, Google and Alexa on TV*

Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.* *Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.

Game Enhancer (2020) Unlock gaming TV technology and stay one step ahead of the competition with picture and sound that adapts as fast as you game. Never miss an overtaking move in your favourite racing game thanks to incredibly low lag rates. Lose yourself in a fantasy world with optimal picture quality. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing – all at once on the same screen. *Available on TU8500 and above. Only supports Android OS based smartphone.

Ambient Mode (2020) Samsung Ambient Mode turns your TV screen into a decorative feature, displaying colourful patterns or your own photos.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past. *Some features of Ambient Mode require a compatible Android or iOS phone.