Samsung 50” AU9000 Crystal UHD 4K HDR Smart TV (2021)

Dynamic Crystal Colour Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing.

Motion Xcelerator Turbo - Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.

Super Ultrawide GameView & Game Bar - Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset. * Super UltraWide GameView is available for ultra wide supported games and PC games only.* Some game tities may not support or be limited in the use of this function.* Screen resolution change from external device may be required.

Object Tracking Sound Lite (OTS Lite) - Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Fast, reliable nationwide delivery at Expert Electrical.

We deliver nationwide across Ireland between 3 - 7 business days depending on the product

Small Appliance & Tech Deliveries

• Delivery typically within 3–5 working days
• Delivery by local couriers, an Post, DPD, Primeline and GLS
• Tracking details will be updated on your order when available

Large Appliance Delivery

• Delivery typically within 3–7 working days
• Delivery times can be extended due to external couriers planning and routes
• Old appliance recycling available (WEEE compliant). We ask that your old appliance is uninstalled and ready to go

Need assistance? Our local store teams are available to help with delivery queries and aftersales support.

For full details, please see our Delivery Information page.

Shop with confidence at Expert Electrical.

Change of Mind Returns

• 28-day return window from date of purchase
• Items must be unused and in original packaging
• If opened a restocking fee may be charged

Faulty or Damaged Items

• Contact our customer service team immediately
• We will arrange repair, replacement, or refund in line with your consumer rights
• All products are covered under Irish consumer protection law

Manufacturer Warranty

• All products include full manufacturer warranty
• Extended warranty options may be available
• Contact our customer service team for aftersales support

Refund Processing

• Refunds processed via original payment method
• Please allow 3–5 working days once approved

For complete terms and conditions, please visit our Returns Policy page.