Samsung AU7100 50" 4K Ultra HD HDR LED Smart TV (2021)

PurColour - In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.

Crystal Processor 4K - Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

HDR powered by HDR10+ Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Adaptive Sound - Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

Motion Xcelerator - Stay one step ahead with clear picture and smooth performance. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Samsung TV Plus - Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy. *Requires internet connection

Fast, reliable nationwide delivery at Expert Electrical.

We deliver nationwide across Ireland between 3 - 7 business days depending on the product

Small Appliance & Tech Deliveries

• Delivery typically within 3–5 working days
• Delivery by local couriers, an Post, DPD, Primeline and GLS
• Tracking details will be updated on your order when available

Large Appliance Delivery

• Delivery typically within 3–7 working days
• Delivery times can be extended due to external couriers planning and routes
• Old appliance recycling available (WEEE compliant). We ask that your old appliance is uninstalled and ready to go

Need assistance? Our local store teams are available to help with delivery queries and aftersales support.

For full details, please see our Delivery Information page.

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Change of Mind Returns

• 28-day return window from date of purchase
• Items must be unused and in original packaging
• If opened a restocking fee may be charged

Faulty or Damaged Items

• Contact our customer service team immediately
• We will arrange repair, replacement, or refund in line with your consumer rights
• All products are covered under Irish consumer protection law

Manufacturer Warranty

• All products include full manufacturer warranty
• Extended warranty options may be available
• Contact our customer service team for aftersales support

Refund Processing

• Refunds processed via original payment method
• Please allow 3–5 working days once approved

For complete terms and conditions, please visit our Returns Policy page.