Samsung 55” Q70A QLED 4K HDR Smart TV (2021)

Quantum HDR 1500* powered by HDR10 No more struggling to make out what’s happening on screen. Discover the true beauty of every scene – just as the creators intended. It’s all thanks to remarkable HDR brightness that brings rich blacks, bright lights and deep contrast. And with HDR10+, every frame is optimised to perfection, so you can enjoy exceptional detail in every movie*. *HDR 1000 applicable to 50”.

Direct Full Array You’re watching a magical night-time movie scene, but the moon seems to have a halo around it. Not anymore. Precise backlight technology brings pin-sharp contrast, deep blacks and bright whites to your screen—for a more natural viewing experience.

Object Tracking Sound* (OTS) Experience dynamic, lifelike audio that travels around the screen, matching the action. Track every terrifying gasp or hear the roar from the crowd travelling across the pitch. Thanks to 6 dedicated speakers – including up-firing speakers – built into your TV, you’ll enjoy 3D surround sound that will pull you into every moment - and all without a soundbar*. *OTS Lite available with 50".

Quantum Processor 4K Discover just how adaptive an AI TV can be. From old favourites to new releases, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to flawless 4K – even if it wasn’t filmed that way. Plus, AI sound perfectly adapts to what’s on screen and to your surroundings. Just turn your TV on, sit back, and let QLED do the rest.

Adaptive Picture Adaptive brightness for brilliant viewing, even when the day turns to night. Your TV adjusts to your environment and automatically adapts brightness and contrast settings to give you a pristine 4K picture. Let your TV do the work for you, so you can relax and enjoy the content you love.

AI Sound Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it’s placed in your home, your TV self-calibrates the audio so you’ll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum.

Samsung Q-Symphony Ramp up the 3D surround sound with the combined power of your Samsung QLED TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together, to play sound simultaneously from both devices. All without any complicated set-up.

* Q-Symphony is available only with compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications.